Submitted by mspblog on Mon, 09/12/2011 - 06:00
Digital signages and interactive billboards have been a great enhancement for outdoor ads. The more enticing the display, the more it conveys the core message of the brand. But as consumers become more tech-savvy nowadays, they respond more to ads that offer more than the selling points. As the gamification of social media puts more premiums on brands, digital signages ought to be more interactive.