Digital signage is a form of electronic messaging using standard digital displays that is changing the way you communicate, advertise, and influence your audience.
Digital signage is used for many different purposes. Below are some of the most common applications of digital signage:
Advertising - dynamically promote products and services in public and private locations
Public information - news, weather and local (location specific) information, such as fire exits and traveler information
Internal information - corporate messages, health & safety, news, etc.
Brand building - in-store digital signage to promote the brand and build a brand identity
Influencing customer behavior - directing customers to different areas, increasing the dwell time on the store premises
Enhancing customer experience - applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
Digital Signage relies on both hardware and software platforms to deliver real-time content. To get Media Sign Pro up and running, all you need is a digital display, an Apple Mac Mini, and the Media Sign Pro software. Typically multiple software applications are required to launch the sign. This is not the case with Media Sign Pro as the player, creator, and scheduler are all included in a single application.